For the past year or so, Google has primarily focused on catering towards the enterprise video calling market to beat Zoom. Google Meet is now making a push for personal users with a set of fun effects, like filters and masks.
When you’re in a Meet video call on Android or iOS, tap the sparkle in the bottom-right corner of your video feed. This fullscreens your view and slides up an “Effects” sheet. Like on enterprise and education account, you get two Blur options and various Backgrounds.
Google Meet is now adding “Styles” like B&W and lens flare, as well as “Filters” to turn your face into a Cat, Dog, purple Elephant, and a slew of other characters. You can swipe endlessly on the bottom carousel, but you now have categories that let you quickly jump to a section.
These fun effects are very much in the vein of Google Duo, which has not seen a meaningful update in quite sometime. We previously reported last August that the company plans to have Meet eventually replace Duo. Today’s addition of fun features that will appeal to regular users is a step in that direction.
Meanwhile, much like in Duo, there is now a branded “Google Meet” logo in the top-left of your video feed. This appears in the example Google shared today, but is not yet live in our brief testing.
These Google Meet filters are already live on Andorid and iOS. Just be sure to not be logged into a Workspace account. Google made no mention of the web experience today.
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