Nokia Failed To Attract Huawei Users, Market Share Halved In Europe

Nokia Failed To Attract Huawei Users, Market Share Halved In Europe

Nokia has failed to attract Huawei users, and its market share halved in Europe in Q1 2021. Its market share halved compared to Q1 2020, and the information comes from Counterpoint Research, as the company confirmed it to SuomiMobiili.

Nokia is not listed amongst the top 8 smartphone OEMs in Europe in Q1 2021, as you can see in the image below. Samsung is leading the market again, while Xiaomi, OPPO, OnePlus, and Realme have all seen staggering growth.

Counterpoint Research Q1 2021 Europe market share

Nokia didn’t manage to attract Huawei users, and its market share halved in Europe

Well, Nokia wasn’t amongst them. HMD Global, the company behind Nokia smartphones, failed to make a dent in the European market. Counterpoint Research confirmed that the company grabbed less than 2-percent of the market in Q1 2021. That is half as much as it had last year, in other words, it made half as many shipments as in Q1 2020.

Samsung managed to grab 32-percent of the market in Q1 2021, as it sold more smartphones than it did in the same period last year. Its sales grew by 13-percent.

Xiaomi, OPPO, OnePlus & Realme grew a lot

Apple grabbed 28-percent, and has seen a 31-percent growth YoY. Xiaomi grew quite a bit, by 73-percent YoY, and has managed to grab around 18-percent. The company managed to capitalize on Huawei’s downfall, and the same goes for OPPO.

OPPO is fourth-placed with a 6-percent share, twice as much as it had last year. The company has seen a 94-percent growth YoY. Huawei is holding fifth place here, with 2-percent of the market. The thing is, that percentage stood at 9-percent last year, the company has seen a 77-percent decrease in shipments YoY.

OnePlus, Realme, and HONOR round up the top 8 list. They all accounted for 2-percent of sales in Q1 2021. OnePlus grew by 85-percent, Realme by 183-percent, while HONOR has seen a 74-percent decrease in shipments. HONOR’s luck may improve moving forward, as it’s no longer Huawei’s company, and can use Google services in its devices.

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